I don’t normally think about the Grammy awards, but an email flipped my way earlier this week caught my eye. It was about the Best New Artist category – something I feel is relevant to the blog / podcast, even though we’re talking about major record labels.
Here’s the list of nominees for the category (courtesy of www.grammy.com):
- Chloe X Halle
- Luke Combs
- Greta Van Fleet
- H.E.R.
- Dua Lipa
- Margo Price
- Bebe Rexha
- Jorja Smith
Some of these artists I’m familiar with, but others I hadn’t, so I listened to all of the singles provided on the Grammy’s nomination page. If I had a vote, I would go with Margo Price. But it’s not up to me and I don’t think I have the best pulse on public opinion.
That job falls on research and marketing companies – such as SEMrush, an online marketing company. They studied Canadian google searches to figure out the most popular new artists in Canada – here’s what they came up with.
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| Graph courtesy SEMrush – Full-size: https://imgur.com/a/BAQBu1n |
It turns out the most popular artist – in Canada – was Dua Lipa, followed by Greta Van Fleet. You can see the search numbers in the handy graph. Interesting to note the huge drop-off from third place – you can assume that pop & rock music are really popular among Canadians, and while country is pretty hot, it drops off pretty significantly.
If I had to guess at the actual winner – I think it probably will be Dua Lipa. I like Greta Van Fleet, but I think her genre is not the hottest nor is it too original (The Sheepdogs previously filled this space in the genre, but then again – they didn’t break through to the Grammy’s).